Customer: Madura Fashion & Lifestyle (Aditya Birla Nuvo Ltd)

Country : India

Role : UX Designer

Device : iPad

About Concept : Virtual Store: Sales Style Guide for sales staff to engage customer and help style the consumer with a unique point of view .

The floor manager already has his information open on the iPad through smart phone reader if the customer is already enrolled. Accordingly the floor staff shows the customer few great options either on iPad or physically ( in case of a new customer)…

If the consumer chooses the garment physically then - The floor manager takes the iPad scans the barcode, and logs on after entering basic information …

In case of physical selection - when the trouser appears on screen and upon confirmation (of the occasion – club, party, wedding, formal, semi-formal,) other suggestions are thrown back along with the one already selected.

In case of virtual – The options are thrown after selecting the occasion

About Company : Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. MFL is a industry leader in the branded garments segment in India, The four most reputed Apparel Brands are Louis Philippe, Van Heusen, Allen Solly, Peter England, and its recent youth brand is People. it also has two retail brands Planet Fashion and The Collective. recently MFL launched its official online store Trend.in for one stop shopping of all MFL brands.